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Does Your Church Have Curb Appeal?

by Celeste Ryan Blyden



How brightly does your church shine in the community? Can your neighbors "put a face" with our church name?  


Check each statement that applies to your congregation, and identify what areas still need work:



1.___We answer the phone using our full name - "Seventh-day Adventist Church," not "SDA" - so callers know which denomination they've contacted.


2.___We use the official church logo on all print and electronic letterhead.


3.___Our signage - featuring the newest church logo - is placed in a well-lit, easy-to-see location.


4.___We provide brochures and other publications about the Adventist Church in the lobby.


5.___Our website is seeker-friendly; it's easy to navigate and shares our mission, program information, directions and contact details.


6.___We use social media sites (e.g. Facebook and Twitter) to engage friends and visitors.


7.___ We know our community officials and public servants and they know us. They've been invited to our church or school functions, holiday programs and potlucks.


8.___We invite neighbors to community events and support other events with sponsorships or our attendance.


9.___We maintain contact with public media and often send them event notifications and story ideas.



To find out how your church scored take the interactive quiz, and download the article titled, 10 Ways to Raise Public Awareness, for some tips to help your church. It's available in  English and Spanish.    



This article first appeared in the August 2013 issue of the Columbia Union Visitor and is reprinted with permission.