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5 Tips for Fixing Your Church’s Web Design
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By Chip Dizard

Every church has a web site, but many need a few fixes to make a larger impact. I want to share 5 tips to fix your church’s web site design.

1.   Figure Out Why People Are Coming To Your Site.                      
This seems like too much of a philosophical approach to web design and not enough action, but I promise you this: if you do not have this nailed down, you are missing out on so much effective traffic! Do people come for information on events? Then have your links and web forms easily scannable and accessible. Is your target audience new visitors that should see your ministries? Make that prominent.  

2.   Simplify and Declutter
This goes hand-in-hand with the previous tip. Do not overload your website with extras, but instead focus on what your audience needs and what you have the capacity to share. Too many links in navigation can actually hinder traffic and make it difficult for people to find what they want, and make your website unusable.

3.    Use The Right Tools
I love to write code with basic text editors, but I don’t create from scratch. People that work on your website need to have the best tools available. Most sites use a CMS or Content Management System. They are usually affordable for most Adventist Churches

4.    Minimalism Is In
I have been a big fan of minimalist design. For those that do not know what this is, it is a design concept of using minimal elements that allow a strong color palette and the content to shine through. The web has always been ugly with terrible graphics. Skip that and instead jump on board with simple and beautiful.

5.    Tell Stories In All Mediums
A website is not just data. Yes, share your forms, point them to the time for services, and ministries that are available. But tell the story of your ministry with words, images, and video. Allow the person to fully grasp what your church is about just by the web design and with faces of those you serve and worship  with you.

Chip Dizard is a member of New Hope Adventist Church in Fulton, Md and is part of the media ministry team. He also has a video training sites webvideochefs.com and blogs about church production on his media site chip.photography.