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Scheduling Posts
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By Angela Taipe
 
One of the biggest challenges that social media managers face is time. For most people, overseeing a Facebook page or Twitter account is just one of many tasks they have to accomplish on a daily basis.
 
To save yourself time during the week, sit down to create a content calendar of what to post throughout the week. Then in one sitting, write and schedule those posts to publish on their own. This is especially helpful if you would like to publish during times you are not in the office, such as evenings or weekends.
 
There are many free third-party apps that will help you schedule, such as Hootsuite, Buffer and Social Oomph among others, but for now let’s look at how to schedule on the native Facebook and Twitter platforms themselves.
 
To schedule a post on Facebook, simply compose your post and click the arrow next to the post button. There you will have the option to schedule the post for a future date and time, backdate the post which will make it appear as a post from the past, or save the draft to edit and publish later.
 
On Twitter the option is hidden in the advertising function, but it’s possible, and still free. Go to ads.twitter.com and at the top click “Creatives” and select “Tweets.” When you click the “Compose Tweet” button at the top you have the option of scheduling for a future date. Make sure the Delivery option of “Standard” is selected at the bottom.
 
There are two things to consider when scheduling posts. The first is to keep your content calendar close at hand. You may need to cancel a post if breaking current events make it untimely or inappropriate. And second, just because you scheduled your content, doesn’t mean you can forget your page. You’ll still need to oversee appropriateness of comments and answer any questions.
 
But hopefully scheduling posts will help you find a few extra minutes in your day.
 
Angela Taipe is the media relations assistant and social media specialist of for the General Conference Communication Department